With the popularity of free shipping and phone shopping, 2015 clothing and accessories more than computer hardware, became United States largest-selling product category.
Analyses and the Internet research firm comScore issued a report this week showed that in 2015, $ 51.5 billion in consumer spending for online clothing and accessories product categories, including clothes, shoes, handbags and cosmetics, compared with spent 49.9 billion dollars net purchase desktop, notebook, Tablet, and monitors, keyboards and other accessories.
Beginning in 2014, these two categories of products e-commerce sales are growing. But as more free shipping, delivery options, Noise Reduction Headphones and the rise of mobile shopping (these two factors are changing the way consumers), the field faster, representing a growth of 19%. Computer e-commerce spending grew only 5.3%, comScore said.
"People prefer to purchase low value products over the Internet, " said comScore senior analyst Adam Lella.
Some e-commerce service that lets consumers frequently buy smaller items, without worrying about shipping problems. Services like Amazon Prime membership policy, the consumer pays only $ 99 per year, many products can be enjoyed unconditionally free the next day delivery service. It is estimated that the Prime members of the year twice times is a member of non-spending shoppers.
Last year, the free shipping product significantly increased the proportion of e-commerce transactions. Free shipping and free return policy is very important for low-value goods, such as clothing, because the extra shipping costs will account for a large proportion in the total cost.
Meanwhile, sales are rapidly growing e-commerce product categories, including clothing, also benefited from the popularity of mobile shopping B2B China Trade. In 2015 the fourth quarter, phones and tablets shopping transactions amounted to $ 15.6 billion, compared with 2014 turnover of just over $ 10.7 billion in the same period.
According to the survey, consumers prefer by phone and tablet to buy small, cheap and simple items, rather than big-ticket needs to consider more expensive. This kind of behavior on apparel than computer products.