"Women's production base in China" jointly organized by the China leather Association, Huidong County in Huizhou, Guangdong seventh culture Festival 28th in Huidong International Exhibition Center. More than more than 100 shoe-making enterprises. Opening ceremony fashion footwear product marketing project signing ceremony was held, 8 projects signed a total of 6.18 billion yuan.
It is reported that the Hui women's shoes and men's shoes in Wenzhou, Quanzhou athletic shoes in hand, Baby Shoes Directory and in 2006 was named national "women's production base in China", there are shoe 6,380 2013 shoes produced 900 million, and output value of 28 billion yuan respectively.
However, affected by the international economic situation, trade barriers and orders and other factors, had previously played the contract role of Huidong County footwear industry "winter", and begins a difficult upgrade path.
Local shoe hugs into the e-commerce field, exploring the way of a successful transition. Special for Huidong shoe Taobao provided entrepreneurship training, design and marketing services for Aladdin (Huizhou) e-business services limited was established in 2013, the company not only help shoe operations shop and micro-marketing, also offers business training, has trained more than 1000 people. Campaigning has been in the Internet industry, General Manager for 10 years, before he has been engaged in Wenzhou shoe enterprises e-commerce services, 1 ex-Huidong he came with technology and team.
GAO Jie told reporters, is also a shoe-making capital of Wenzhou have dabbled in business in a few years ago, almost all Taobao. Many enterprise e-commerce awareness is not strong, Huidong, plus Hui mainly export-oriented shoe before, different shoe sizes and styles, and the Mainland, leading to inadequate product supply chain. Huidong but now there are more than more than 4,000 shoe enterprises using e-commerce Marketing, a huge market.
Finger trade co exporter of shoes more than 3 million, mainly concentrated in South and North America. The sales staff said Hu Daoyi, Huidong shoes export-oriented, most rely on trading company in Guangzhou trading company with more than 10 large extent specialized services in Huidong shoe, shoe trading company fraud incidents were reported this year, plus Hui several exports Russia shoe due to impact the ruble plunge, sharp prices or arrears in payment, not having a hard time. But even so, Hu Daoyi was optimistic his view Huidong shoe precipitated after more than 30 years, promising. And the company also imported wine business, "sent out shoes, then pull back the wine market is getting better. ”
Huizhou, Jin Feng shoe company around Choi Ying told reporters, each pair of shoes exported to Europe and only 2 Yuan of profits, only to win, because there is no way, don't know the market, the company did not do domestic.
Export-dependent than shoe, sweet shoe company limited of Guangdong's day better than many, the main direct sales model, have already opened more than more than 300 stores across the country. Peng Donglin, Deputy General Manager of the company introduced in 2015, the company plans to add 200 stores, and cat set up shop on the day, in his view, the 5-10 years in the future, with the electric business development, the company online and offline sales could be flat.
Guangdong Province, will be President of the footwear leather goods designers Guo Binwen told reporters that shoe production capacity of Huidong, quality is also good, but doing the same type of product most of the shoe, and repetitive too big, shoes boss design, brand, operating in the local consciousness.
Guo Binwen admitted that there are a large number of design talent, and Huidong remote is talented, he believed that the local Government will provide the talent Exchange platform, attracting design talent to Huidong County development. According to the revealed, he formed the Coalition gathered over more than 300 design talent, there are primary sources of foreign footwear fashion information, elements, and so on, is currently working with the Huidong shoe industry Chamber of Commerce to discuss cooperation, through design talents and information exchange and sharing to achieve common development.
Culture Festival, the reporter also noted the addition of new materials, new equipment, China Wholesale marketplace many from the Dongguan shoe machinery company carries large digital punching machines and other energy-saving technologies, automation equipment exhibition. Take root in Huidong County for more than 20 years of Dong Bao Yi shoe machinery accounted for more than 70% in the County of the company's market share.
Shoes 3-day cultural festival, held during the fashion shoes new material new equipment exhibition, international fashion footwear trends publishing and design fair, Mall exhibition, large model show, micro e-commerce future O2O Fortune Forum, shoes quality development forum and other activities.