Global trade data released to the market chill, enhance brand value has become the consensus of many foreign trade companies in China Manufacturers. In foreign trade, "weather vane" on the East China fair, the reporter found that many businesses have outstanding environmental and design ideas.
26th East China fair held from 1st to 5th in Shanghai, more than more than 3,000 domestic and overseas enterprises from around the world to participate in, and related to clothing, textiles, fabrics, household items, decorative gifts, footwear, bags and so on.
Reporters at the scene discover, whether household products, textile fabrics, hit green in the booth attracted many enterprise customers, too.
"Do you believe rice hulls can be used to make the table? "Shell's e-Commerce Manager in South West Ltd, Xiamen Yu Guiyang said to reporters, the company's products to natural plant fibers from rice husk as raw materials, after screening, crushing, filtration, sterilization, thermoforming. "Market growing demand for food safety and environmental protection products, our sales in the European market is doing well, is actively exploring the domestic market and other markets around the world. ”
In recent years, low carbon and eco-friendly electric vehicle industry develop rapidly. Domestic electric car brand in Europe booth, asking an endless stream of customers. Sales Manager Zhang Yanyan said companies from 2002 to enter the domestic electric car market by 2012, the domestic market is saturated, and proceeded to open up foreign markets, and products are mainly exported to Southeast Asia.
Children's products market of businesses tend to put forward higher requirements of environmental protection, Nantong green plastic meijia co's flagship product is the climb brought mats and Cork mats. Yin Yun, Marketing Manager, floor heated competition in the industry, chose the children's products to this market segment because the environmental protection threshold higher, but also will create a competitive advantage. "We are trying more cartoon design, the main Japanese and Korean markets, the current stable orders. ”
In addition to the green label, foreign trade enterprises to promote products like "character" is another important way of sophisticated design.
Yaya from Fujian account comes from three generations of tradition, General Manager of red sandalwood rosewood family, this is the first time China fair. Provide told reporters, now operated by his business and marketing of the product has undergone three major changes: the technology is more sophisticated, more design sense; in terms of marketing, not only have offline stores, cable Internet shop through "along the way" an opportunity to build and develop related markets, started the enterprise brand.
In people's minds, the shoes are generally form the monotony of functional shoes, Monkey King apparel limited liability company showcase, however, reporters saw like shoes shoes. Fuqiong, General Manager of the company told reporters that the "General peer-profit in 8% to 10%, our company's profits could reach double digits, even more than 20%. Secret is our shoes not only with professional features, its appearance in favor of sneakers and fashion shoes. ”
In the context of global trade slowdown, this year's foreign trade situation is still grim. Research Institute of Ministry of Commerce, the international market research department Deputy Director Bai ming, foreign trade enterprises ' competitiveness in terms of quality, brands, technologies, and services, to create new advantages in foreign trade, companies need to understand the market needs and in light of its own situation, research and development and production.