Investing Korean drama TV series introducing new products, send mail to overseas customers Computer Cable Directory … Trade in "cold winter" in the small and medium foreign trade enterprise in Yiwu and bosses are too busy "in full swing".
The county-level city of 2015 amazing export report card: exports amounting to $ 33.86 billion, an increase of 42.82%, 12% per cent of exports in Zhejiang Province, accounting for about 1.48%.
In China's foreign trade imports and exports showing "double down" situations, many people may ask, Yiwu, on what grounds? Is the world's largest Christmas Center in Yiwu, Yiwu two-thirds Christmas ornaments from around the world
2016 in Yiwu, China import and export commodities fair in Shanghai on the tour, He Shaojun, Vice Mayor of Yiwu of the newspaper reporters, thanks largely to "along the way" strategy of comprehensive reform and international trade. November 1, 2014, the implementation of new trade market in Yiwu, reform the bonus has been released in 2015.
Of course, we rely on the Government "campaign" is not enough, the Business Journal reporter recently found after visits to foreign trade enterprise in Yiwu, which not only has a lot of new ideas, and "love toss", went on to become the "appearance" enterprises, brand-building very seriously.
Declaration from hours reduced to 1 minute
He Fenghua is a logistics company in Yiwu Zhejiang Kun--national transportation limited General Manager, he told the newspaper, the new business model more suited to Yiwu market trade, foreign trade enterprises are more "grounded". Last year, his business was reaching 500 million or 600 million dollars.
"Last year my company exports about 15,000 standard containers, are falling in number, but the overall amount increased by more than 40%. "He Fenghua said the declaration before using the tourist trade, of value amount is US $ 50,000 per shipment, companies sometimes have to drive down the actual amount after implementing the new forms of market trade, customs limits were extended to 150,000 dollars worth of goods, making overall increased significantly.
Yi Lingnuo, Yiwu bathroom Liu Junming, General Manager, told reporters that because the market implementation of new trade, and turns to Yiwu, Ningbo port declared previously to attract back, which is another reason Yiwu export growth last year.
In addition, market trading methods declared on the export of commodities can also enjoy the 24-hour customs full electronic customs clearance, simplify reporting, smart cards facilitating initiatives such as inspection.
Yiwu Commerce Secretary Wang Birong told the newspaper, previously export declaration links may take a few hours, now only takes about 1 minute, "which also promotes the release of stocks."
Yiwu city statistics, 2015 the market trade in the first three quarters of exports amounting to us $ 21.31 billion, an increase of 68.8%. Export volume previous main markets are India, and Iraq, and Egypt, and Saudi Arabia.
"Along the way" into a new impetus
"Along the way" the implementation of the strategy for the foreign trade enterprise has attracted a lot of new customers. He Shaojun, Yiwu 60% per cent export growth last year came from "along the way" along the market, such as the Middle East, Africa, Europe and other regions.
Zhejiang Starbox umbrella company General Manager Zhang Jiying told reporters, before their products are mainly exported to Europe and America, "new European" train opened, businessmen from countries along the "at least 30%".
Yiwu City Bureau of statistics show, three quarter of 2015, "new Europe" central train a total of 3,416 export container TEUs, an increase of 68.4%.
The other hand, private companies in cross-border e-commerce in the tide began experimenting with layout "overseas warehouse" Zhejiang Thunderbird supply chain company limited is the first to get involved in one of the private enterprise.
"We were first doing trade and supply chain finance, found in this process, domestic manufacturers after the order was taken by foreign funds cannot guarantee, when jumping accident. "Said Lu Yong, General Manager of the company, currently in Europe, North Africa, the Middle East and other places to build a 6" overseas warehouse ", " achieving domestic sales, distribution abroad, foreigners doorstep selling Chinese goods. ”
"Overseas warehouse" is not only capable of overseas distribution of the final 1 km, also solve the pain points of cross-border e-commerce, such as reducing logistics costs, shorten the clearance time, clients if you are not satisfied with the goods, can easily return, improving the shopping experience, so as to enhance the competitiveness of business.
The first financial daily noted that, as of 2015, Yiwu has "overseas warehouse" 17, an area of 36,000 square meters, of which 8 are awarded provincial public "overseas warehouse" pilot.
SME busy in transition
One recent afternoon in late March, He Fenghua's Office came two South Africa to friends, they were more than 20 years ago in South Africa sailed the Chinese province of Fujian. In previous years, mainly from Yiwu commodity exports to Africa, and now they are and He Fenghua planned from South Africa import of local products to the Chinese market, such as red wine and seafood.
He Fenghua was bullish on the domestic consumer market, Yiwu city, so he decided to comply with the Government's policy to gradually improve the import share. South Africa of Fujian overseas Chinese, the "South Africa too much last year's currency devaluation (South Africa RAND devalued during 2015 25%), exchange rate fluctuations will be such a futile work." So both fit right in and turned the spear became the import trade partners.
From export to import, which is the epitome of transformation of Yiwu foreign trade 95% for export. Local promotion of Yiwu global consumer goods into China's "bridgehead" to form a "global, selling global" new pattern.
And He Fenghua to "export-oriented" to "export and import both" different, Liu Junming prepared from the "export-oriented" to "both exports and domestic sales" plan to 2015 20% this year to at least 50% per cent of domestic sales and domestic distribution stretches from the existing wholesale end to set up the terminal of outlets.
Liu Junming engaged in sanitary products have exported for more than 20 years, also plans to develop hundreds of companies Member, so that enterprises can be shared between customers, "according to the average of 2000 per business customer, customer sharing rate of about 50% to be, means you can consolidate and share hundreds of thousands of customers."
Liu Junming Zhang Jiying doing the same thing. "2015 of the proportion of domestic sales is about 20% in 2016, hopes to reach more than 50%. "Starting from 2015, Zhang Jiying has" simply export products in the domestic sales "to" design new products specifically for the domestic market. "
In 2015, her business sales of about 70 million Yuan. Among them, sold mostly through e-commerce channel sales, exports are still mainly done through the line wholesale.
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Both Zhang Jiying Liu Junming, as small and medium foreign trade enterprise in Yiwu, they put more importance on brand-building than any time before.
"Hotel in the Maldives used our bathroom products, resulting in customers through product labels information find us, down the order. "It made Liu Junming feel the meaning of the brand. He said the company spent on average every year in the brand construction about profit 10% money, including sponsorship of Korea hit TV series.
Stick to send their daughter abroad Zhang Jiying education level is not high, after doing foreign trade began to learn English and some Arabic, now go learning brand management courses in colleges and universities in Zhejiang and Shanghai.
At present, Zhang Jiying umbrella brand has been registered in more than 100 countries. She found that enterprises are increasingly posing as her brand, "worry about it was happy being imitated to some extent also attest to our umbrella already has high brand value. ”
Have their own brand, it means having the right to own-price, "no longer do OEM continue to benefit, ultimately leaving little profit. "Zhang Jiying said.
Zhang Jiying also told the newspaper that they also often send mail to all customers active, targeted propaganda the latest style.
Liu Junming in deep mining of customer value in 2015, Liu Junming business volume rose 14.6%. He told the newspaper, every time a new product launch, he will be the first time the use of network tools promotion with foreign customers. Foreign businessmen have to Yiwu in the past compared to the product before deciding whether to place an order, business via the Internet, so that the whole transaction process saves a couple of months, B2B China Trade turnover and therefore improved.
According to Wang Birong, Yiwu brands overall ratio at present is not high, about 30%, but fast-growing. If the 2015 Yiwu foreign trade growth is to enjoy the dividends of reform, then the enterprises this year in order to continue to grow, the more "zhe Teng", the creation of independent brands, continuing to strengthen brand and creative design, "winter", "Metamorphosis".