Iceland may not seem like a popular destination for the dead of winter, but Sruli Recht is one reason to consider a trip. True to his unconventional approach, the artist/designer opened his first outpost, The Armoury, in the abandoned fish-packing district in Reykjavik, Iceland, late last summer. Using this unexpected location and the gradual economy to his benefit, he has in turn built an innovative culture of what might be called "slow-fashion"—that is, fashion that demands slowed-down appreciation.