Why East? You know, I don’t know why East. It’s not necessarily because I’m from the East Coast. I like names that aren’t names. I think you can name your dog Microphone and in about a month he’s going to acquire a persona - oh, he’s Microphone. Couldn’t be anything else - that’s who he is. So I just like the sound of one syllable, East. It sounded good and now of course, I can’t see him as anything else."