The MTV European Music Awards 2010 full list of winners:
Best New Act: Kesha
Best Pop: Lady Gaga
Best Alternative: Paramore
MTV EMA Global Icon: Bon Jovi
Best Rock: Thirty Seconds to Mars
Best Male: Justin Bieber
Best Video: Katy Perry ‘California Gurls’
Best Hip Hop: Eminem
Free Your Mind: Shakira
Best Live: Linkin Park
Best Female: Lady Gaga
Best Song: Lady Gaga ‘Bad Romance’
Best European Act: Marco Mengoni
Best Push Artist: Justin Bieber
World Stage: Tokio Hotel