The grass is always greener on the other side of the fence.

I can’t escape the feeling I am a teenager and it’s 2009-13 now. Feels like life was better back tothose days: music was better, TV was better, fashion was better (we all remember preppy, don’t we?). Sometimes I listen to the Pussicat Dolls, or Nickelback, or Lady Gaga just to feel that moment way before the COVID-2019 sh*t. Or I watch "Pretty Little Liars" or "glee" like it’s going to make me younger to get it right. The more I dive the worse I feel. It’s hard not to even if I have life now: I have a job, hobbies, a nice flat, – I’ve grown up, it’s time to stop digging into the past that is NEVER coming back, and there’s nothing sad about it.

It was never supposed to become a tradition or anything of the kind, really. It was just Wei Ying, just the first snow, the giddy feeling of it landing on your coat and open palms, melting instantly. But it did. Now, it’s him, the first snow, and the river bank. And the stranger.

Wei Ying has taken to coming to the river to watch the snow land and stifle the city that he has made his home. His, and A-Yuan’s, who is at home now, undeniably plastered to the window of his bedroom with their cat, watching the snow in the headlights of the passing cars. It’s Sunday, the day tellingly gloomy and lead-coloured. Wei Ying’s head knew about the upcoming snow before any forecast did, which still failed. It predicted snow for tomorrow, but it’s happening today already. A-Yuan thought it was ash from the bonfires at first.

Wei Ying is restless against the fencing, the carton tray he brought along is at his knees, resting on the fencing’s platform. It’s nearing five, he can’t feel his hands and nose, but Wei Ying tells himself that he’ll come. If he doesn’t – well. Maybe next year.

He busies himself with watching the snowflakes, or rather graupel, disappear once it reaches the surface. Water to water, stark white into the welcoming darkness of the same kin. It fits the city. It fits Wei Ying. Sometimes he envies the snowflakes. Sometimes he’s the river.

Despite it being the weekend, there’s no one around, because the wind is unforgiving and slashing. The nature invites to join its slumber, and Wei Ying almost did, with A-Yuan and Ghost tucked in on both sides. But he has a plan, a wish, a need to quench. Perhaps the snow will help.

Wei Ying nervously glances at his watch – it’s ten past five, tsks, turns his head and – the stranger is here, watching the snow exactly how Wei Ying’s been for the past hour. He doesn’t fidget – he never does, according to Wei Ying’s scanty data collected over three years. Wei Ying gulps, hands clenching into fists. His palms are clammy and ice-cold, but it doesn’t matter. He won’t disturb the stranger with them, he just wants to say hi.

The man is standing two spans down, the flaps of his grey coat hitting his legs. Wei Ying draws a breath. He wills his hands to cooperate, picks up the tray, and strides up to the stranger. Wei Ying is never shy about meeting new people, approaching them. With this man, it’s different. Wei Ying doesn’t know why, and it makes him quietly unsettled. Perhaps it will end today.

The man doesn’t turn as Wei Ying comes up to his side, and Wei Ying gives himself three hysterical seconds to realise that the man is gorgeous, even just one side of his face, taller than him, and completely expressionless. Still, he looks stern. Cold, like the river.

“Hi, ” Wei Ying manages, and coughs once to clear his stupid throat. “Hi, ” he repeats, brighter. The man turns to him slightly, still expressionless, which is fine, Wei Ying can work with that.

“I, uh, see you here watching the first snow every year, three years, actually. Me too.” Wei Ying’s heart leaps into his throat as the man turns to him with his whole body. Heavens, how can someone be so beautiful. If he fails, Wei Ying can’t even fling himself into the river from embarrassment.

“I am aware, ” the man says, and Wei Ying’s brain screeches to a halt.

“Oh, ” Wei Ying blurts out, and at least his cheeks start thawing from the blush. So the man has been watching him too.

“I’m Wei Ying, not a creep. I just wanted to say hi! And, ” Wei Ying points down with his chin. “I have coffee. And tea! I didn’t know what you like. I got both.”

The man inclines his head, gaze dropping to eye the tray. Wei Ying swears his brows twitch. Is that how he frowns?

“It’s freezing today, so I thought, ” Wei Ying cuts himself off. He didn’t really think that much, he just barreled into the coffee shop and ordered. “There’s a black coffee, a green tea, fruity, also black, and a cappuccino. Deflated, but, ” he shrugs, the warming talismans flapping on the wind. “If you’d like something else, I can get it! Just say the word, it’s not that far away. I just wanted to, ” Wei Ying parrots, desperate.

The man looks up at him, then down at the tray, then at him again. Wei Ying can’t feel his fingers, but he must be maiming the carton.

“Green tea, please, ” the man says, and Wei Ying breaks into a ready grin.

“Sure! I have sugar packets, in case you need them.”

Now, Wei Ying hasn’t thought of the logistics that well, so sue him.

“Ah, can you?” he says, and the man readily takes the tray from him. He’s wearing gloves, Wei Ying feels. “Thank you! Sorry, I can’t do it one-handed, I’d just spill everything.”

“Mn.”

Wei Ying blushes violently. He tears the talismans from two cups, snatches the green tea one out of its nest, the cappuccino for himself, and ta-das victoriously. “Sugar?"

The man shakes his head. "Thank you."

Wei Ying smiles at him. Something in him unspools. The snow helps.

Wei Ying takes the tray back, hands the cup to the stranger, and lets the warmth from his cappuccino seep into his skin. He watches the snowflakes land on the man’s coat, on his dark hair, on his nose and lashes, melting. Wei Ying looks away, aware of his indecent staring.

He puts the tray on the platform – A-Yuan will enjoy the tea – and turns to the river. The ripples are soothing, nudged by the wind. The snow is growing stronger, the day darker, his trainers slippery on the wet pavement.

They keep silent, and Wei Ying is okay with that. More than just okay, if he’s being honest.

“Your hands are cold, ” he hears amidst the whirlpool of his thoughts. He turns around.

“Huh?”

The stranger is done with tea, it seems, and he watches Wei Ying’s blisteringly red hands. “Your hands. You are cold.”

Wei Ying shrugs. “It’s fine.”

The man inserts his cup into the tray and takes his gloves off, which –

“No, it’s fine, no need! I never carry gloves, and A-Yuan always scolds me for it, but even if I do, I always forget to wear them, or I lose them, so I never even carry gloves."

The man takes Wei Ying’s cup next.

“You can lose them, ” he says, taking Wei Ying by the wrist and shoving his hand into the glove. It’s fuzzy on the inside and treacherously warm. Wei Ying’s stomach lurches from the touch of fingers on his skin.

“Don’t say I didn’t warn you.”

It’s first snow again, late this year – it’s December already. It’s Wednesday, past Lan Zhan’s bedtime, but it’s snowing, so he made amendments. Wei Ying unscrews a thermos with tea, while Lan Zhan holds out two cups. The tea steams in the cold. Wei Ying is wearing Lan Zhan’s gloves, ultimately too big for him, but he refuses to wear another pair. Any of the three pairs Lan Zhan had bought him.

“You should have worn a hat, ” Lan Zhan says, ever the worrywart. “Your hair will get wet.”

"If i get sick, you’ll kiss it away."

Lan Zhan hums his assent, and takes the thermos from Wei Ying.

The river is already hidden under a thin layer of ice, almost translucent. The snow is soft and slow, like an early morning kiss.

Lan Zhan hugs him from the back, warm, familiar. The river bank is empty, people getting warm elsewhere, on the night of the first snow.

Wei Ying is shivering in the embrace, overwhelmed and grateful. More snowflakes in the tea, on his gloved hands, on Lan Zhan’s hair.

Wei Ying watches the river. He doesn’t feel like it anymore.

I remember you like I remember the comfort of my skin, close, warm, sensuous, and my own. I taste this memory of you, familiar, a curious mix of vanilla and spice, rising in the heat of my face. I see you behind the lids of my eyes, your own lids, closed, and mouth open, breath like a tenuous haze. And I wish I could do more than remember.

All around me are familiar faces
Worn out places, worn out faces
Bright and early for their daily races
Going nowhere, going nowhere
Their tears are filling up their glasses
No expression, no expression
Hide my head, I want to drown my sorrow
No tomorrow, no tomorrow

And I find it kinda funny, I find it kinda sad
The dreams in which I'm dying are the best I've ever had
I find it hard to tell you, I find it hard to take
When people run in circles it's a very very
Mad world, mad world

song: i magine dragons - bad liar

так уж сложилось, что для меня ноябрь – это месяц полной изоляции от окружающего мира и желание вернуться сюда, как и несколько лет назад, в надежде выговориться и глубоко выдохнуть. за этот год столько всего произошло, ну а я – это по-прежнему я: всё такая же мечтательная, наивная, доверчивая и впоследствии тихо пускающая слёзки перед сном.

каковы мои дни сейчас: работа, которая порядком напрягает, постоянное размышление над тем, куда двигаться дальше, французский два раза в неделю, тщетные попытки дать себе под зад и пойти в зал, ну и как не обойтись без страданий по противоположному полу. если быть точнее, по человеку, который седьмой месяц занимает значительную часть в моей жизни, вот только сегодня я эту часть попыталась от себя отколоть.

в этом вся я: раствориться в человеке, делать всё возможное для его комфорта и счастья, вырисовывать в голове всякие классные картинки из совместного будущего, а потом, попивая винишко, вдруг понять, что я, по сути, и не знаю, что вообще между нами происходит, видит ли человек меня рядом и кто мы друг для друга. было тяжко прощаться, но, с другой стороны, зачем отдаваться тому, что не имеет смысла в дальнейшем? разве что виню себя теперь в том, что раньше не заводила подобного разговора, всё надеялась, что само решится – и рассчитывала, конечно, на совсем иной исход.

что имеем теперь: паршивое настроение, совместную фотографию, прикрепленную над столом (руки отказываются снимать), заказанный ремешок для часов, который хотела подарить ему на выходных, и множество совместных воспоминаний, словно старая кинолента. за что ненавижу себя, так это за то, что даже сейчас испытываю долю надежды, что всё-таки не позволит себе вот так пропасть из моей жизни, предложит всё ещё раз спокойно обсудить и придти к иному решению. не буду, конечно, трястись над телефоном в надежде увидеть сообщение от него – постараюсь отвлечься на работу, языки и зал (ну наконец-то!). остаётся проживать обычные будние дни, чуточку веря в то, что не могла я так прогадать с этим человеком.

Получилось очень коротко, но так и надо, это just a gist.

Integrated marketing communications

  • strategic business process to
    plan, develop, execute, and evaluate
    coordinated, measurable and persuasive
    brand communication programs
  • with internal and external audience

Goal

  • short-term financial return
  • long-term brand and shareholder value
  • Marketing planning process

    • Mkt strategy analysis

    Opportunity analysis
    Competitive analysis

    • Target mkt process
    Identifying markets
    Market segmentation
    Selecting a target market
    Positioning through mkt strategies
    • Mkt planning program development
    Product decisions
    Pricing decisions
    Channel of distribution decisions

    Promotional decisions (ASPIDP)
  • Advertising
  • Sales promotion
  • Personal selling
  • Interactive/Internet mkt
  • Direct mkt
  • Publicity/PR
    • Target market

    Promotion to reseller

    Promotion to ultimate consumer

  • Consumers
  • Businesses
  • Growing importance of IMC

  • Strategically INTEGRATES various communication functions
  • AVOIDS DUPLICATION and takes advantage of synergy among promotional tools
  • Develops MORE EFFICIENT AND EFFECTIVE mkt communication programs
  • Changing environment:
  • evolution to micromarketing
    consumers' unresponsiveness to traditional advertising
    changing rules of mkt

    Positioning strategies (APUPPCC)

  • Attributes and benefits
  • Price and quality
  • Use and applucation
  • Product class
  • Product users
  • Competitors
  • Cultural symbols
  • Advertising risks of using celebrities

    • Overshadow the product
    • Overexposed, reducing credibility
    • Target audience not receptive
    • Celebrity's behavior pose a risk

    Source attractiveness

  • Similarity (resemblance)
  • Familiarity (knowledge of source)
  • Likeability (physical appearance, behavior or personal traits)
  • Message structure

    • One-sided (mention only positive attributes)
    when audience:
  • already likes the topic
  • less educated
    • Two-sided (mention both, good and bad)

    when audience:

  • hold opposite opinion
  • highly educated
  • Channel factors

    1. Personal VS. Non personal (recommendations from friends, family, etc. have more influence than media)

    2. Differences in info processing (can control pace when read a magazine, cannot control pace on the radio/TV)

    3. Effects of context and environment

    Qualitative
    - medium's effect
    - image of media
    - nature of the program in which advertising is placed

    4. Clutter (amount of advertising in medium)

    Нынешнее поколение да и не только, впринципе большая часть человечества вечно капается в гаджетах соц сетях, просто свихнулись все. Я решил отказаться от всех соц сетей кроме инстаграма и завести блог) просто, чтобы высказывать свои мысли, "чтобы не в пустоту".

    Соц сети это не единственное что я решил бросить, я паталогический лгун. Не то чтобы я вру всем и каждому на право и на лево, просто большая часть моих историй искажены и вывернуты, но суть в том, что все это происходит не специально да и по сути не на глобальные темы, все без обидно (относительно).

    Ииии знаете, заставляя себя избавляться и от того и от другого, чувствуешь свободу, легкость чтоли

    Моим воспитанием особо никто не занимался. Кроме детского дома 7 города Екатеринбурга. Но Перевоспитываться никогда не поздно, главное захотеть, тем более это реально проблема и она реально мешает жить. Врать у меня получается на столько идеально, что я помню точные формулировки всех историй и контекстов причем даже каким людям как я их преподносил. И так. Мне 27. Я бросил врать. И соц сети. И это мой "dairy of a Liar"

    You are going to need a driving assessment amputation if you have one or more limbs amputated and face difficulty in driving. Such an evaluation may not be required if you have minor disabilities or amputation. Some of the cases of minor disabilities include slight variations in lengths of limbs, amputation of toes, or mild joint stiffness. If you have serious amputations, you may be asked to undergo a special review.

    Serious Amputations

    If you have serious amputations, you will be required to have relevant vehicle modifications or special aids so that you can drive safely. Examples of serious disabilities and amputations that require driving evaluation amputation include:

    * Loss of one or both legs

    * Serious impairment in any leg

    * Loss of one or both arms or serious impairment

    * Loss of 3 or more fingers of a hand

    When you want to resume driving after having an amputation or you are learning to drive after an amputation, it will be required to inform the licensing authority.

    Driving Assessment of Amputees

    When you want to drive again and apply for a license, you can be asked to undergo an assessment. If you are rejected the license, you may again appeal for an evaluation. When you have an amputation or disability, it will also be required to inform your insurance company about your condition. Depending on the result of the driving review amputation; you should also inform the insurer about any adaptations made to your vehicle or any limitations that appear on your driving license.

    The Assessment Process

    When it comes to driving test amputation, you will be required to approach an occupational therapist. The therapist is going to first assess your medical and mental condition to determine if you can drive safely. This is the initial part of the evaluation process. Based on the therapist’s findings, they can also suggest an on-road review to be conducted by a driving instructor.

    * Occupational Therapist’s Evaluation: Your occupational therapist is going to perform a physical, visual, and cognitive evaluation. They will also check your medical history. They are going to consider how fit you are medically and mentally and will identify any issues. Then they are going to come up with professional recommendations about adaptive modifications to your vehicle. The therapist can also determine if you need on-road assessment by a driving instructor.

    * On-Road Evaluation by Driving Instructor: If the therapist recommends an on-road navigating exam amputation, a driving instructor will assess your driving skills and abilities in a vehicle with dual controls. The therapist may also observe you during the test. The on-road test checks your driving abilities and spots any issues by allowing you to drive on a route you are familiar with.

    Thus, depending on your performance in these tests, the occupational therapist can make professional recommendations. The results of the auto-drive examination assessment amputation can include making modifications to your vehicle so that you can drive safely, placing certain limitations on your driving, or preventing you altogether from driving.

    Summary

    If you have had an amputation and want to drive, you may be required to undergo driving assessment amputation. The assessment is conducted by an occupational therapist and the results can determine whether and how you can drive.

    A criminal lawyer is a person who is in charge of a criminal offence for their parties. There are various types the lawyer will have to deal with such as the claimants, the defendants, and the witness in a trial and third party who was at the scene of the crime or murder.

    In order to solve crime problems in Sydney, all people that are in charge has to go to the Court as they need legal and expert advice. It is always important to get legal advice from lawyers before you take any further actions in regards to legal cases.

    It is never easy to deal with criminal matters. Therefore, now I will be dictating the role of the defendant, the claimant, and the witness.

    First in regards to the defendant

    Since every criminal attempt leads to misleading consequences, the charge has to be proven by the police and prosecution beyond the reasonable doubt especially following the Egg-Shell Skull Rule test to identify the case in a better way.

    As a defendant,

    By right, the police and the courts will be having reasonable evidence and proof to clarify the cases. It is a must for judges and also juries. Even though the defendant pleads guilty, but they have given right to express their story and what happened in the situation. It would be easier and convenient if the defendant provided an honest and fair answer.

    Therefore, it is important for a criminal lawyer Sydney to act professionally and loyal to investigate the case which might result in fraudulent answers from the defendant just to safeguard themselves from being charged.

    Next in regards to the victim

    It is highly possible that the victim is the principal evidence of the scene or offense. Therefore, their evidence and the reports lodged at the police station and prosecution department place a vital importance in getting a conclusion.

    Even though they are the claimant, they too have to undergo some counseling and legal process to double confirm the case to avoid any misunderstandings between two parties.

    Lastly, the witness. Sometimes, the witness does not really take into account as they merely saw the offense and sometimes they might change the whole scenario just to protect defendant mainly to withdraw the cases. However, they might feel offended or nervous to give their information in a trial or hearing in Court. With no worries, the criminal lawyer in Sydney and the court will give protections to the witness to escape from any harm and consequences.

    In a nutshell, criminal offenses are becoming more violent and worse day by day in Sydney despite the developments of the country. Therefore, the criminal lawyer has to be more peculiar in deciding the case and the judgments. A criminal lawyer could be either at the side of the claimant or defendant but the decision is based on the judge and no one is above the law. Always get expert advice from a criminal lawyer Sydney.

    You can have customized NDIS children services that come to your house. Traveling to meet with your therapist, trying hard to beat traffic and rushing to meet up with appointments can all be avoided when you have child occupational services delivered at home. Another advantage for this is the comfort of the child. Learning in their own environment is less stressful and has higher impact on their development results. The option of NDIS youth therapy at home is overall more practical and convenient. Some service providers work flexible hours, don’t charge extra for coming and can deal with your busy schedule just fine. If you need child therapy sessions on weekends or holidays, you can rely on such services to cover you.

    Why occupational therapy for NDIS kids?

    Occupational therapists for children will help them develop significant areas to help accomplish more activities. Children’s NDIS therapy will help:

    • Grow a structure for their future

    • Improve their ability for self-care and capacity for independence

    • Improve their ability to participate and interact with other kids and the surrounding community.

    Services rendered

    • Special equipment needs assessment: if your child has been diagnosed with a disability after an accident or illness, they will need time to be accustomed to any special equipment needed for their new lives. NDIS kids can help teach these children how to operate equipment like hearing aids, wheelchairs and splints.

    • Self-care and independence: due to some physical or mental impairments and disabilities, some children have a problem with normal self care and independent routines like feeding, toileting, dressing up and bathing. NDIS for youth can help teach them these skills for the future.

    • Developing fine motor skills: skills like writing or using cutlery can be affected by certain disabilities. Having a therapist to handle such lessons with your child can make a world of difference in their quality of life.

    • Developing gross motor skills: skills like jumping and running are very important in the life of any child. Children with disabilities might have problems with these skills and need help from NDIS teenager specialist to overcome their barriers.

    • Developing social skills: social skills are very important, even for children. Your child should learn how to mix up with other children, so they don’t stick out as socially awkward. NDIS child therapy is a good way to get this done.

    • Travel training: your children with disability will still take trips like normal children. Since their needs are different, they might need special training for this too and a therapist can help.

    Children with mental or physical disabilities can be a challenge to teach. NDIS children services are available for their development but you can choose more flexible options that will be there for you every time you need them.

    Summary

    Having your therapist come to you is convenient, practical and has a more positive impact on the child since they get to learn in a familiar environment.

    Как-то читала твиты Ани о том, что в своей жизни любая женщина хоть раз да подвергается приставаниям, домогательствам или даже насилию, как-то так. Пересказ твита вольный, но, надеюсь, главную мысль я уловила.

    Так вот, я сразу после прочтения призадумалась… И, боже мой, даже в моей жизни такое было. Два раза! Два раза, КАРЛ!!!

    Учитывая, что я крайне необщительный человек, который любой тусовке предпочтет тихий домашний вечер. С противоположным полом я особо никогда не контактировала (даже до сих пор; ну, не считая моего молодого человека, но у нас долгая история)

    Забавно.

    Не представляю, что творится в жизни у общительных и симпатичных девчонок.

    Вот думаю, может написать о них. А то я как-то выбросила это из головы, чтобы лишний раз не расстраиваться и жить спокойнее. Тема скользкая, в общем.

    Уверена, тема найдет среди обительниц этого сайта много откликов. Но это грустно.

    Норма - это вопрос привычки.

    Это, пожалуй, главный постулат, который вообще стоит запоминать. Ведь так везде - от капиталистического строя до лексики в семье, внешнего вида, стиля жизни и моего пламенно любимого феминизма. Обдумываю эту сверхчеловечскую мысль.

    Каталась на новом метро - три эскалатора вверх, на волю, внизу - сомнительные скульптуры, красивущие расписи потолков, архитектурные решения из начала 2000-х в стиле стекла и хрома. Такое иногда ощущение, что эта страна непостижимым образом вопреки всему продолжает выживать на маленьких островках цивилизации человеческой, и мы вместе с ней.

    Осмысляю изменения в себе, произошедшие за два года. Будто бы тектонические плиты двигались, двигались, вызывая цунами, и постепенно начали вставать на место, на свое законное. Интересно. Ощущение, что не так-то просто теперь меня выбить из седла, но, кто знает?

    Хочу написать, что немножко по ней скучаю. Немножко - ровно до тех пор, пока не представлю, как мы начинаем собачиться из-за ее великолепно выдуманного мира и всего того, что я так люблю в своих друзьях: уважения. Ко мне, моим мыслям и моей точке зрения. Каюсь, я люблю быть гуру. Но только рядом с такими же точно гуру.

    We are stars,
    Fashioned in the flesh and bone,
    We are islands,
    Excuses to remain alone,
    We are moons,
    Throw ourselves around each other,
    We are oceans,
    Being controlled by the pull of another

    And I just wanna be loved by you,
    Yeah I just wanna be loved by you,
    I see nothing worse than to sail this universe without you.

    When we met,
    I was pulling an angel out of a liar,
    We forget,
    Satisfaction kills our desire,
    We are dreamers,
    Wishing upon what we were born from,
    We made plans,
    Kill them ourselves,
    And then we mourn them

    And I just wanna be loved by you,
    Yeah I just wanna be loved by you,
    I see nothing worse than to sail this universe without you.